1. Not everyone is familiar with the role and importance of Facebook in brand marketing yet, we live in an age where everyone wants their business, skills and services to be known worldwide, and the quickest and easiest way to do this is through the use of social media.
2. Social media, as a platform, has so many uncovered potentials, advantages, functions and benefits. Sadly, quite a number of young people limit its function to peripheral use such as posting of selfies, uploading obscene videos, and getting the latest entertainment news and fashion trends. Social media comprises various online platforms like Facebook, Instagram, Twitter among others. The above mentioned platforms have the highest number of users, yet remain the most misused. These sites are very exponential to the promotion of brand awareness and visiblity. For instance, if you own a fashion business and wish to attract more customers, advertising your business online will be an incredibly great option for you.
3. Why Facebook Marketing?
Facebook remains the largest social media platform with over 2 billion active users every month. This demonstrates how effective the site can be in promoting your brand.
4. Who are those on Facebook?
Basically, Facebook accommodates four categories of people and if you are a frequent user of the site, you’ll agree with this. In a study carried out by Robinson and his team, it was found that the majority of facebook users are grouped as:
a. Relationship builders
b. Town criers
c. Window shoppers
d. Selfie takers
5. The most important point to make here is that these categories of people could end up being your potential customers. All you have to do is take advantage of this great multitude and increase your brand’s awareness.
How to utilize Facebook for creating brand awareness
A. Begin by creating a business page on Facebook
Creating a Facebook page allows people to locate you easily and connect with you. The good news is that the process is very easy. Begin by selecting the create page icon on the drop down menu located at the top-right corner of the screen. Next, fill in all the necessary information about your business. Spice up your profile by adding some extra information, such as your location, email address, and other contact information. The next step is to upload a profile picture, as this helps to improve the image of your brand while enabling users and potential customers to take your business seriously. Next, customize sections if necessary and lastly, start posting catchy contents.
B. Utilizing Facebook marketing tools
This is probably an unpopular, yet essential new feature on Facebook. Thankfully, Facebook marketing tools are easy to find on individual and business pages. Examples of these are
a. The pinning icon, which is found just above the news feed. Pinning of posts helps to draw the attention of your target audience to your published post.
b. The call to action buttons which are also very visible on the page enables your target audience to get in touch easily. Examples are contact us, book now, etc.
c. The boost button also helps to draw the attention of the audience you are targeting.
d. Creating and using Facebook Ads helps to increase engagement on your page. Engagement here refers to likes and comments.
C. Hosting promotional offers: unfortunately, most brand owners are not aware of the importance of hosting contests on Facebook. Studies reveal that hosting of Facebook contests tends to increase the visibility of a brand even faster. Your posts don’t always have to be about marketing. Reward your audience often with give-aways so that they feel happy to recommend you to the people they know.
D. Get accustomed to posting regularly: your audience wants to know how serious you are with business, and the only way they can determine that is by the level of your consistency. So, try to post contents regularly in order to stay in front of your audience.
E. Socialize with your audience: posting contents regularly is not enough to increase your brand’s visibility. Perhaps, what is more important is socializing with your audience. Respond to comments and messages, like and comment on follower’s posts, that’s why it is called “social media”. Use special moments and celebrations to appreciate your followers and let them know how special and important they are.
F. Using hash tags: sometimes, I get baffled by the way and manner in which people utilize hash tags, as though it were just for fun. However, the main reason and purpose behind the creation of hash tags is to allow people to find you easily. This is particularly done through the use of keywords. Thus, when people search for keywords, which could be general or specific, your brand appears on their screen, since whatever they are searching for is related to your brand. Brand owners are therefore encouraged to utilize hash tags in every post they make.
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